The younger and more affluent consumer in China are shifting towards premium beers and while premium brands might yet not have large sales volume, but are strong in value terms. The already rising sale of beer online got a big boost during the Covid-19 lockdowns and social distancing rules. Women have emerged as a key segment in the beer sector, with growing affinity for sweet and flavoured beers
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The footwear industry is one of the most rapidly expanding industries globally. Increasing demand for new and innovative footwear and the emergence of various global as well as regional brands across segments in the category is primarily driving the market.
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The pandemic has caused supply chain problems and manufacturing disruption in the electric vehicle market in India. It is expected that there will be delays in the production as manufacturers will primarily be focusing on stimulating demand and producing BS-VI vehicles. Also, restrictions of import of components from China is expected to cause further delays. In July 2020 sales of high-speed EVs stood at 7,411 units as compared to 16,434 sold in January 2020.
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The fishery sector is a crucial sector in the Vietnamese economy. The COVID-19 outbreak has caused export orders of seafood from Vietnam to be reduced by 30-50%. The orders have either been cancelled or put off and in the early part of the outbreak, producers had difficulty fulfilling the orders that did exist, due to shortage of material and labour.
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In FY22 the seafood market in the nation is expected to recover boosted largely by rise in domestic demand. Though export demand is also expected to recover, increasing competition from nations including Ecuador, Vietnam and Thailand can prove to be challenging.
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Brand building has always been vital and the pandemic has reinforced this. Wine brands usually have a unique story, and the ones that have invested in narrating this consistently across touchpoints, have reaped benefits over the last year. Consumers, many, with more time to spare due to the lockdown and WFH scenarios, are seeking out growers with powerful and authentic narratives.
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Despite the impact of Covid-19, the electric vehicle market in the US is expected to grow. In the first half of 2020, 87,398 electric vehicles were sold in the country. Tesla, the leading player in the market recorded sales of 71,375 out of which Tesla Model 3 accounted for 38,314 units.
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The pandemic is changing the way consumers think, live and shop. With pay cuts, job losses and an uncertain future, key focus area for Indian consumers is health and safety.
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