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The younger and more affluent consumer in China are shifting towards premium beers and while premium brands might yet not have large sales volume, but are strong in value terms. The already rising sale of beer online got a big boost during the Covid-19 lockdowns and social distancing rules. Women have emerged as a key segment in the beer sector, with growing affinity for sweet and flavoured beers

Brand building has always been vital and the pandemic has reinforced this. Wine brands usually have a unique story, and the ones that have invested in narrating this consistently across touchpoints, have reaped benefits over the last year. Consumers, many, with more time to spare due to the lockdown and WFH scenarios, are seeking out growers with powerful and authentic narratives.

Despite the impact of Covid-19, the electric vehicle market in the US is expected to grow. In the first half of 2020, 87,398 electric vehicles were sold in the country. Tesla, the leading player in the market recorded sales of 71,375 out of which Tesla Model 3 accounted for 38,314 units.

The pandemic is changing the way consumers think, live and shop. With pay cuts, job losses and an uncertain future, key focus area for Indian consumers is health and safety.